The Food Innovation Center at Rutgers is offering a Food Business Basics Workshop for early-stage entrepreneurs on Tuesday and Wednesday, June 1 -2, 2021 from 9:00 am-1:00 pm. This is a WEBEX virtual workshop.

Food Business Basics is a unique opportunity for food entrepreneurs to learn critical aspects of entering or growing their business in the prepared food and beverage industry. Attendees will be in front of movers and shakers working in the industry, who will give advice on how to create, commercialize, market, and sell in this competitive market.

On day one, there will be an introduction to the Food Innovation Center at Rutgers University, consumer trends, category overview, brand strategy, tax benefits and breaks for the entrepreneur, packaging trends, and protecting your intellectual property.

On day two, we’ll have presentations on product development to commercialization, sales strategy, food safety, developing your business plan, an entrepreneurial success story, and a virtual tour of the FIC South will be available to provide further information on our capabilities.

PLUS, get your questions answered and learn from people who are in the know! Following the two-day event, you will have the opportunity to receive a one-on-one session with the experts directly. Advance sign-up will be required.

The Food Business Basics Workshop keynote speaker is Linda M. Doherty, President & CEO of the New Jersey Food Council (NJFC), a Trenton-based business trade association representing supermarkets, convenience stores, and the food distribution industry in the Garden State. NJFC represents some of the largest and finest employers in NJ, with a $136 billion economy feeding almost nine million New Jerseyans a day. Ms. Doherty is the fifth and longest-serving NJFC President in its 52-year history.

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