New Istar Development Asbury Park 1
A new development by iStar will be proposed in Asbury Park. Rendering by Lessar Design.


By Chris Fry Jersey Digs -August 9, 20210

One of the largest stakeholders in the seaside city’s future will soon be presenting plans for a mixed-use project that would rise along a block of land just steps from the Atlantic Ocean.

During the next meeting of Asbury Park’s planning board, an application will be heard to develop a 112,000-square-foot property directly west of the Asbury Ocean Club. The company behind the endeavor, called AP Block 4001 Venture Urban Renewal, is a subsidiary of Manhattan-based iStar.

New Istar Development Asbury Park Current
Site of proposed iStar development in Asbury Park. Photo via Google Maps/Street View.

The project would consolidate 14 concurrent lots that span from 3rd Avenue to 4th Avenue along Kingsley Street and redevelop the entire vacant parcel. The endeavor would be constructed in three phases if approved and the first and most prominent portion would consist of a 206-unit building that rises 61 feet at the tallest point.

Designed by Virginia-based Lessar Design, the initial structure would vary in height from three to six stories. Units spanning from studios to three-bedroom spaces would be featured at the property, with select residences sporting balconies. A contemporary palette of light gray brick and wood cementitious fiber siding would be utilized on the building’s exterior.

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A 247-space parking garage would occupy most of the building’s first two floors, with an amenity deck sporting a swimming pool perched above the parking portion. The ground floor of the building would include 4,600 square feet of retail space fronting Kingsley Avenue split between two storefronts, and renderings released through Asbury Park show a Tandem Cycle outpost consistently referenced in the plans.

New Istar Development Asbury Park 2
The new iStar development would include street-level retail. Rendering by Lessar Design.
New Istar Development Asbury Park Aerial 2
Swimming pool. Rendering by Lessar Design.

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