A new law says the region will include Hunterdon, Mercer, Middlesex, and Somerset Counties “at minimum”

A new law signed by Gov. Phil Murphy designates Central Jersey as a region on all New Jersey tourism maps.
A new law signed by Gov. Phil Murphy designates Central Jersey as a region on all New Jersey tourism maps.Steve Madden


By Beatrice Forman, Philadelphia Inquirer

It’s been settled: Central Jersey does exist — at least according to New Jersey Gov. Phil Murphy.

Murphy just signed a bill that will require the Division of Travel and Tourism to redraw its tourism maps to include that mythical land that is Central Jersey. The region will include Hunterdon, Mercer, Middlesex, and Somerset Counties “at minimum,” according to the Governor’s Office.

Other promotional materials, such as the VisitNJ.org website, will also have to include references to the now very real region.

In other words, the bill isn’t about settling a debate as old as pork roll vs. Taylor ham, but rather boosting the economy.

» MORE: Central Jersey gets official recognition (NJ Spolight Video)

“Tourism is a vital part of our state’s economy and many of our communities rely upon visitors to support local small businesses,” said New Jersey Secretary of State Tahesha Way. “This legislation is an investment in the future of Central Jersey communities and will strengthen the region’s ability to draw new and returning guests.”

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