By Mark Belko, Pittsburgh Post-Gazette
Acrisure, a Grand Rapids, Mich.-based fintech company with ties to Steelers minority owner Thomas Tull, has secured the naming rights for the North Shore stadium for the next 15 years. The Steelers confirmed the arrangement in a statement released Monday afternoon. A press conference is planned for Tuesday.
The deal will end the two-decades-long relationship between two of Pittsburgh’s iconic franchises — the Steelers and Heinz, whose name has been synonymous with the football venue since it opened in 2001. A statement from Kraft Heinz on Monday indicated it had been interested in retaining the name.
Acrisure, headed by co-founder and CEO Greg Williams, will take over the naming rights immediately, in time for the 2022 season, the Steelers stated.
“We are excited to partner with Acrisure for the naming rights to our stadium,” Steelers President Art Rooney II said in a statement. “Acrisure provided us with an opportunity to ensure our stadium continues to be a valuable asset for our fans as well as keeping up with the market value of NFL stadiums. We are very appreciative to partner with Greg Williams and his company, and we look forward to a long, beneficial relationship for years to come.”
Acrisure, a fast-growing global insurance brokerage, may not be well known to fans in Steel City but it does have a connection.
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