How a group allied with the Trump administration is paying a German teen to question established climate science.

Naomi Seibt poses for a portrait near her home in Munster, Germany. Seibt, 19, uses YouTube to denounce “climate alarmism,” countering the arguments of young climate activist Greta Thunberg. (Sebastien Van Malleghem for The Washington Post)
Naomi Seibt poses for a portrait near her home in Munster, Germany. Seibt, 19, uses YouTube to denounce “climate alarmism,” countering the arguments of young climate activist Greta Thunberg. (Sebastien Van Malleghem for The Washington Post)

Desmond Butler and Juliet Eilperin, Washington Post 

For climate skeptics, it’s hard to compete with the youthful appeal of global phenomenon Greta Thunberg. But one U.S. think tank hopes it’s found an answer: the anti-Greta.

Naomi Seibt is a 19-year-old German who, like Greta, is blond, eloquent and European. But Naomi denounces “climate alarmism,” calls climate consciousness “a despicably anti-human ideology,” and has even deployed Greta’s now-famous “How dare you?” line to take on the mainstream German media.

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“She’s a fantastic voice for free markets and for climate realism,” said James Taylor, director of the Arthur B. Robinson Center for Climate and Environmental Policy at the Heartland Institute, an influential libertarian think tank in suburban Chicago that has the ear of the Trump administration.

In December, Heartland headlined Naomi at its forum at the UN climate conference in Madrid, where Taylor described her as “the star” of the show. Last month, Heartland hired Naomi as the young face of its campaign to question the scientific consensus that human activity is causing dangerous global warming.

“Naomi Seibt vs. Greta Thunberg: whom should we trust?” asked Heartland in a digital video. Later this week, Naomi is set to make her American debut at the Conservative Political Action Conference, or CPAC, a high-profile annual gathering just outside Washington of right-leaning activists.

Activist Greta Thunberg on how to make sure the world does not ‘give up’ the climate fight After taking a solar-powered boat from England to New York to attend the United Nations Climate Action Summit, Thunberg discussed what activists need to do. (Jhaan Elker/The Washington Post)

If imitation is the highest form of flattery, Heartland’s tactics amount to an acknowledgment that Greta has touched a nerve, especially among teens and young adults. Since launching her protest two years ago outside the Swedish parliament at age 15, Greta has sparked youth protests across the globe and in 2019 was named Time magazine’s “Person of the Year,” the youngest to ever win the honor.

The teenager has called on the nations of the world to cut their total carbon output by at least half over the next decade, saying that if they don’t, “then there will be horrible consequences.”

“I want you to panic,” she told attendees at the World Economic Forum in Davos, Switzerland, last year. “I want you to feel the fear I feel every day. And then I want you to act.”

Naomi, for her part, argues that these predictions of dire consequences are exaggerated. In a video posted on Heartland’s website, she gazes into the camera and says, “I don’t want you to panic. I want you to think.”

Graham Brookie directs the Digital Forensic Research Lab, an arm of the nonprofit Atlantic Council that works to identify and expose disinformation. While the campaign “is not outright disinformation,” Brookie said in an email, it “does bear resemblance to a model we use called the 4d’s — dismiss the message, distort the facts, distract the audience, and express dismay at the whole thing.”

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