By Ariana Fine NGT News
Mercedes-Benz says it is “shifting from electric-first to electric-only,” with plans for having battery-electric vehicles (BEV) in all segments the company serves by next year, and from 2025 onward, all newly launched vehicle platforms to be electric-only. By 2025, customers will be able to choose an all-electric alternative for every model the company makes.
“The EV shift is picking up speed – The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade,” says Ola Källenius, CEO of Daimler AG and Mercedes-Benz AG.
“This step marks a profound reallocation of capital. By managing this faster transformation while safeguarding our profitability targets, we will ensure the enduring success of Mercedes-Benz. Thanks to our highly qualified and motivated workforce, I am convinced that we will be successful in this exciting new era.”
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